Steve Lidbury – Managing Principal

KEYNOTE TALK
How can luxury brands remain relevant in a millennial world?

FACTS
Sometimes called “Apple’s best kept secret”, Eight Inc. is famous for the design of the Apple Stores

One of the most progressive design and innovation studios, famous for the design of the Apple Stores

Has worked for the likes of Jaguar, Land Rover, Aston Martin and Rolls-Royce Motor Cars

After his Masters Degree in Interior Architecture, Lidbury has studied with the legendary Oliviero Toscani of Benetton at the Fabrica Research & Design Centre in Treviso, Italy

SHORT BIO
Steve Lidbury is Managing Principal at Eight Inc. in London where he leads a team of strategic designers and business creatives ”to deliver holistic, human-centric experiences for world-renowned brands.” Before, Lidbury led the position of European Creative Director of the Luxury Automotive Group at Imagination, creating multichannel brand experiences for the likes of Jaguar, Land Rover, Aston Martin and Rolls-Royce Motor Cars, after heading his own design studio in Tokyo for ten years. Lidbury has a Masters Degree in Interior Architecture and has studied at the Benetton sponsored Fabrica Research & Design Centre in Treviso, Italy where he studied with Oliviero Toscani.

COMPANY PROFILE
Eight Inc. is a experience design firm. Expressed in a more conventional manner: a design and innovation studio. Eight Inc. is most famous for the design of Apple Stores. At the company it is not being distinguished between physical and digital; the designers rather work with a holistic approach. Other clients include Nokia, Nike, Coach or Swatch. Eight Inc. has 11 studios worldwide.

Millennial are not as brand loyal as preceding generations — brands need to create holistic experiences to keep their attention