Anita Tillmann – Managing Partner PREMIUM GROUP & Founder #FASHIONTECH BERLIN

Successfully connecting the right people at the right time in the right place to foster prosperous business collaborations

responsible for turning Berlin into an internationally recognized fashion capital

She is the founder of #FASHIONTECH BERLIN, the conference focusing of the future and innovations within the fashion industry.

Born in Düsseldorf, Germany, Anita Tillmann has turned her love of fashion into a flourishing career. After completing a degree in apparel and textile manufacturing, her professional journey took her from consulting for fashion companies at Kurt Salmon to successful fashion brands such as Joop!, Kathleen Madden, Pixelpark, Adidas or Mexx.

In 2002 she recognised and seized upon the opportunity to enrich the homogenous German fashion scene by introducing international designer brands and, by implementing the revolutionary new PREMIUM trade fair concept, she set about changing the exhibition landscape forever. With PREMIUM, she developed an international lifestyle platform where womenswear, menswear as well as footwear and accessory collections, which previously could only be found at segment-specific events, were showcased together in one place. At the very first PREMIUM in January 2003, the trade show presented the whole fashion spectrum, including international fashion labels, designers, creative newcomers and lifestyle products from all over the world.

Meanwhile, Anita Tillmann has become co-owner of STATION-Berlin at Gleisdreieck, which has since been redeveloped into a highly professional and highly sought-after event location as well as the Managing Partner of PREMIUM GROUP, comprised of PREMIUM, SEEK, SHOW&ORDER X PREMIUM, BRIGHT, PREMIUM ORDER MUNICH and #FASHIONTECH BRELIN, Conference on the future of fashion.

Her main priority since founding PREMIUM in 2002 has been to further develop and nurture Berlin as a fashion capital. The city has been growing non-stop since PREMIUM first opened its doors and has now undoubtedly established itself as an international marketplace for international fashion business hub. 

Her support for “Fashion Designed in Germany” goes as far as founding the Fashion Council Germany together with other industry players. As a member of the Council’s board of directors she heads up Marketing, Sales and Digital, and is actively involved in the business of the organisation. She also works particularly hard to promote young designers. Since 2005, PREMIUM has been selecting creative up-and-coming designers every season to receive the PREMIUM Young Talents Award, giving winners a helping hand as they embark on a career in the international fashion industry.

Anita is married, has two children and lives with her family in Berlin.


The PREMIUM GROUP organises the international fashion trade shows PREMIUM, SHOW&ORDER X PREMIUM, SEEK, BRIGHT and PREMIUM ORDER MUNICH, as well as the #FASHIONTECH BERLIN conference on innovation. With these event platforms the PREMIUM GROUP has positioned itself as a flagship event organiser at the forefront of innovation within the European trade show landscape.  The Groups´ strengths rely on parameters such as fashion expertise, flexibility, adaptation to changes in the market and its ability to continuously coordinate supply and demand with the aim of creating relevant formats for the market.