Lukas Gant – Head of Digital AlphaTauri
Gen Z – The 8 second consumer
AlphaTauri was founded of Red Bull with a desire to focus on engineering unique and innovative textile technologies that add value to both body and mind.
Offering a combination of innovation and fashion designing invisible technologies that fit into each high-quality style, AlphaTauri prides itself in anticipating consumer needs.
AlphaTauri is shoppable in its stores in Graz & Salzburg as well as online shipping into 35 countries.
Lukas Gant has 20 years of experience in building digital businesses on an executive level.
After having worked for global gaming brands, internet security and digital payment companies, Lukas is now for the last 4 years with Red Bull to build various e-commerce approaches. For Alphatauri the Head of Digital achieved in short-term the re-launch of AlphaTauri`s Onlinestore and leads the transformation into the next digital level. Lukas is passionate about innovation, loves to drive continuous change and sustainability to it`s next level. The 41 years old is married and has three daughters.
AlphaTauri is a new fashion brand that offers innovative fashion technologies integrated with high quality and uniquely designed silhouettes for the extraordinary every day.
AlphaTauri was founded out of Red Bull with a desire to focus on engineering unique and innovative textile technologies that add value to both body and mind. Red Bull has long continued to be a brand that pushes the ordinary, challenges the status quo and drives innovation and trends: its newest stand-alone brand AlphaTauri shares a similar attitude and vision.
Offering consumers a combination of innovation and fashion by designing invisible technologies that fit into each high-quality style, AlphaTauri prides itself in anticipating consumer needs. Taurex®, the leading technology within the collection, is a self-engineered titan mineral technology developed together with Schoeller Textile that reflects the energy radiated from the body back to the wearer, enhancing the wellbeing and accelerating regeneration.
This level of cutting-edge technology, combined with aspirational fashion silhouettes is exactly what AlphaTauri stands for.
AlphaTauri – fits body and mind.
„Cutting-edge technology combined with aspirational fashion silhouettes is what AlphaTauri stands for.”