4 July 2018 | 11.30 -12.00: Stefan Hofmann (Managing Director www.OUTLETCITY.COM)
The Future of Outlet Centre Shopping: digital, intelligent, personalised, curated
Dr. Stefan Hoffmann is Managing Director at OUTLETCITY METZINGEN GMBH – one of Europe’s biggest Premium & Luxury outlets with four million visits offline and 25 million visits online. He joined the company seven years ago to launch OUTLETCITY.COM – a closed online shop – which was a first step towards an omni-channel strategy and a unique move within the outlet sector, for OUTLETCITY METZINGEN is the first outlet across the globe to have launched its own online shop.
Currently, OUTLETCITY METZINGEN is focusing on an integrated, omni-channel strategy in order to combine online and offline business units. An end-to-end customer journey, integrating all touchpoints of national and international guests, is the centrepiece of this strategy.
Before he joined OUTLETCITY METZINGEN, Dr. Stefan Hoffmann co-founded and ran VOD platform Maxdome as Managing Director. He has a wealth of experience of nearly 25 years working for several digital businesses (United Internet, 1&1, O2, SupplyOn, ProSieben-Sat1).
The designer outlet in Metzingen offers numerous luxury designer brands and high fashion in a premium outlet at attractive prices. The OUTLETCITY METZINGEN provides all that with a unique shopping experience. In addition to premium brands, there are numerous tempting leisure activities on offer for the whole family. It is not only the lower-priced designer fashion that makes the OUTLETCITY METZINGEN appealing; but also its modern architecture and the wide range of restaurants and culinary delights on offer to suit every taste. With fun and games at Kids Camp, OUTLETCITY METZINGEN’s childcare provision, even the little ones will find what their hearts desire.
4 July 2018 | 12.30 -13.00: Loïc Winckelmans (FOunder & CEO retviews)
Powering Assortment with AI Digitalisation has proven to have a profound impact on the fashion industry. It has moved retailers from a brand loyal customer base market to a strongly competitive landscape in which educated customers are comparing assortments to get the most value from their purchase. On the other hand, Big Data techniques are enabling fashion retailers to make smarter data-driven decisions on their assortments, pricing and discounting, to react quickly and stay competitive in this new environment. In this masterclass, active entrepreneurs from the Big Data and artificial intelligence industries will introduce you to the business challenges and opportunities for the fashion industry.
Loic is the CEO and co-founder of Retviews. He loves leveraging data science techniques to empower tomorrow’s workforce. Loic earned an MSc from Solvay Brussels School and a nanodegree from Udacity. After graduation he joined Swan Insights as a data scientist. He worked on 50+ data-oriented projects, across several countries. In 2016, he and his associate Lorenzo Pellizzari launched Retviews. Their mission was to enable fashion retailers to access relevant insights helping them drive their assortments. The company now supplies 30+ major retailers across Europe and Asia. Loic also teaches data science to graduate students at Université Libre de Bruxelles. During his free time, Loïc enjoys paddle, arts, learning curves and robots feeding universal income.
Retviews is a fashion-tech company leveraging the value within the tremendous amount of online information published every day. With hundreds of thousands of reference details acquired daily, we deliver real-time and accurate insights to fashion industry decision
4 July 2018 | 14.00 -14.30: James Hammersley (CEO & Co-founder GOOD GROWTH)
– James Hammersley co-authored the bestselling book ‘Leading Digital Strategy’.
– In 2017 Good Growth was able to increase its clients’ revenue by $150 million.
It’s the organisation: how to build best-in-class business processes to measure the intent of customers on your site and capture the loss of revenue.
James Hammersley is CEO and co-founder of Good Growth; he thus sees it as his mission to ensure digital growth for his clients. Hammersley’s expertise ranges from digital strategy to CRM and CRO. He holds a degree in Finance and Management and has completed a postgraduate course in Management at the University of Cambridge.
Hammersley is also co-author of the bestselling book ‘Leading Digital Strategy’, which he wrote together with Professor Chris Bones, Good Growth’s Chairman. The book sets out to offer a blueprint for e-commerce success.
Good Growth is a digital consultancy firm based in New York and the UK. Its primary aim is to increase revenue and margin growth by consistently putting the consumer first and, in so doing, encouraging them to engage with a brand online – whether the objective is a purchase, a click or a download. Qualitative and quantitative methods are applied to gain insights into what ultimately leads a customer to cancel an online purchase. Using this knowledge, measures can be designed to retain these customers for years to come. In 2017 Good Growth was able to increase its clients’ revenue by $150 million. The brand’s consultancy team offers customer-to-action optimisation, digital marketing, customer relationship management, strategy and organisational transformation. Good Growth’s clients include L.K.Bennett, JD Williams, Lidl, The Financial Times, O2, The Economist and Sky.
4 July 2018 | 15.00 -15.30: (Stefan Litner & Reinhard Schitter kiska)
From B2C to “B2Me” Evolving the retail experience with digital strategy.
Retail is an experience economy and the role of digital is evolving beyond e-commerce. Online configurators are standard and making bespoke fashion available to the masses. As creation becomes part of the retail experience, brands have new opportunities to engage with their consumers. But with this potential come challenges to current workflows and value chains. How should brands harness digital technologies to deliver brand experiences – quicker and more customised than ever before? Using a branded perspective, you’ll identify digital opportunities that resonate with your audience and have the best potential for your business.
Focussed on sporting goods and innovation. Stephan Lintner’s 20-year career includes award-winning design and co-invention of patents for brands like adidas, Ottobock, HILTI and OSRAM. Stephan is an internationally experienced designer, having worked at studios such as Design Continuum and Uedelhoven. Backed up by a technical education, Stephan trained at the Staatliche Akademie der Bildenden Künste Stuttgart.
Passion and profession driven by performance. Reinhard Schitter’s 20-year career includes management and marketing of apparel and gear for brands like Atomic, KTM, Husqvarna Motorcycles and UYN. Working at the executive level, he channels insights into product strategies that support future business. A professional snowboarder, Reinhard established his career at Amer Sports Corporation, Atomic and Rusty.
Driven by creating success, KISKA is a global team of experts equipped with the inspiration, creativity and tools to design for the brands that dare.
4 July 2018 | 16.00 -16.30: Assine Belgacem & Maximilian Rebensburg GUTE MARKEN online)
– The marketplace solution for the fashion industry (experience from more than 75 successful connections to amazon, otto, zalando, about you, ebay, klingel)
– Brand communication in perfection (operator of more than 16 mono-label online shops)
– Growth-driven and successful business model (one of the 50 fastest-growing companies in the digital sector – https://www.gute-marken.com/pressemitteilung/)
Online marketplaces: how medium-sized fashion brands are using their opportunities with investment security
Many providers promise: “More turnover with marketplaces and it’s quite simple!” – Together with the MasterClass participants we would like to review this thesis and illustrate the necessary steps and challenges they will be confronted with on a journey of marketplaces integration, using an example of a medium-sized fashion manufacturer from the fashion industry.
Gute Marken Online is an ecommerce sales partner. Our aim is to offer a unique mix of distribution channels for your products additional to your brand online store, by partnering with major ecommerce players.