Karl Wehner – Managing Director DACH, Turkey, Eastern Europe

KEYNOTE TALK
Creating a Seamless Experience for Chinese Fashion Shoppers

FACTS
Brings over fifteen years of experience in the digital commerce space to the role

Karl started his e-commerce career at Amazon Germany in 1999, where he launched and managed the Amazon Marketplace business place

Alibaba has the ninth highest global brand value


SHORT BIO
Karl Wehner was appointed Managing Director at the Alibaba Group for Germany, Austria, Switzerland, Turkey and Eastern Europe in July 2017. Wehner is responsible for helping partners across key European markets access the Alibaba ecosystem and brings over fifteen years of experience in the digital commerce space to the role. He started his e-commerce career at Amazon Germany in 1999, where he launched and managed the Amazon Marketplace business and was also responsible for the launch of Amazon’s co-branded credit card. Before joining Alibaba, Karl successfully built a third party marketplace for Takealot.com in Cape Town, which has become South Africa ́s largest e-commerce company.

COMPANY PROFILE
Alibaba Group Holding Limited is a Chinese multinational e-commerce, retail, Internet, AI and technology conglomerate founded in 1999. It provides c2c, b2c and b2b sales services via web portals, as well as electronic payment services, shopping search engines and cloud computing services.

In January 2018, Alibaba became the second Asian company to break the US$500 billion valuation mark, after Tencent. As of 2018, Alibaba has the ninth highest global brand value. Its online sales and profits surpassed all US retailers (including Walmart, Amazon and eBay) combined since 2015.

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