Florian Heinemann – Founding partner


Why every company has to become a tech-driven business at hear

Florian Heinemann is a founding partner at Berlin-based early stage VC Project A, where he is responsible for marketing, CRM and business intelligence. Prior to his current role, he was a managing director at Rocket Internet (2007-2012). At Rocket, he was instrumental in building Zalando, Global Fashion Group and eDarling/Affinitas.

 Prior to Rocket, Florian was co-founder/managing director at JustBooks/AbeBooks (1999-2002, exit to Amazon) and a co-founder of the online marketplace antibodies-online.com. Florian has been an investor and business angel in close to 100 startups including Trivago (seed investor), Zalando (founding investor), Home24 (founding investor), CityDeal (founding investor), Audibene (seed investor), Affinitas/eDarling (founding investor), ClassPass (early stage investor), Mimi (seed investor), Bitbond (seed investor) and Movinga (early stage investor). Moreover, he has been a member of several boards, e.g. of Internet Stores and About You.

Florian holds a PhD in innovation management and entrepreneurship from the RWTH Aachen and a Master’s degree in business administration from WHU Koblenz. He has been a visiting scholar at the Wharton School and a fellow of the German National Merit Foundation.

Project A is an international venture capital firm based in Berlin.

We invest in passionate early-stage entrepreneurs and provide them with exclusive access to our team of 100 operational experts in areas such as Software Engineering, Marketing, Product, Design, Communications, Business Intelligence, Sales, and Talent Acquisition.

We believe that cutting-edge infrastructure, a data-driven approach, and a sustainable organizational setup are instrumental to the success of digital companies. And we know: it can be a long and hard journey to get there. Challenges are infinite and resources never feel sufficient – even with the best of teams. As entrepreneurs and operators we have experienced, how crucial it is to have access to the right support at the right time. That’s why we developed a new approach to venture capital: combining capital and in-depth operational support.